Startups with great products do not need to advertise, great products get discovered and will slowly snowball. Only once a product is successful should it scale with advertising. Google did very well growing via word of mouth, but now also advertises.
Popularity: 5% [?]





{ 3 comments… read them below or add one }
i love it!
Fred, sorry for stalking you (lol) but that’s what I thought you tried to say in your AVC blog. Google started to advertise when they reached their pick of fame.
Check this out:
http://ceedin.posterous.com/why-ceedin
Love this.